Research Task: Campaigns

Pentagram: Remember Who Made Them 1

This campaign is a about supporting the people who work to create the clothes that we wear everyday, teaching us about how to buy better and buy less in fashion. The branding of this campaign stands out with it's vibrant colour and bold text, it's simple and bold-- the moving images resembles that of punk with it's bold colour. With the rotating circle around different clothing fibers or coat hangers, allow us to reflect on how much the workers have to do. I believe the target audience is young adults as we see different fashion trends and are quite susceptible to buying fast fashion-- although that trend is slowing shifting because of campaigns such as this.

D&AD (#UnplasticIndia) 2

I chose #UnplasticIndia from this organisation, and the three images are extremely striking and encapsulates the precautions of using plastic- in particular plastic bottles, for this illustration. I believe that this is targeted to everyone to realise what we use ad how we can be better for the animals that live with us on this planet; I came to this conclusion because I noticed that the hands used in the three illustration represent different age groups older hands, adult hands, and younger hands. I clearly and instantly receive the message, informing me of the animals the die at my hands when I buy a plastic bottle. It's a lot more graphic than expected-- especially with the video on, the use of audio and additional movement really shocks you. From this, I learnt that sometimes simple imagery and clever marketing can really impact people.

RSA Short: George The Poet 3

The use of audio and imagery appeal to me here with the poetry and the visual art collaborating together; the audience is gripped with the audio, with words of encouragement and community building people up instead of tearing them down and shaming. The target audience of the short is towards all adults as we have the power to create change, reflect on how we impact the environment. It is almost what I expected with this, but I found it a little more nicer than expected, I didn't expect that I'd be gripped with how the video and audio would balance itself out. I believe that this would be a great way to influence others to reflect on their own habits to change out world. This campaign taught me that with word and imagery together could create a universal reaction to the message of this campaign, be the change.

4

Fashion Revolution | Haulternative 5

This campaign is really interesting and is a topic that has become more well-known to the young adults, with the fashion industry constantly changing their clothing styles, young people always feel like they need to catch up to seem trendy, however Fashion Revolution plans to change that thinking. The campaign aims to change the way we think of fashion, giving tips and advice on how we can change our fashion ourselves and stop buying more and think about our impact. The audience is aimed towards the adults and young adults-- especially women, as there is a lot more pressure for women to constantly look appealing and trendy, when-- whatever we wear should suit what we want to wear and more sustainably. Seeing this makes me reflect on how I can change, buying less and doing small things to help the planet.

Palestine

There is one thing I wanted to speak about, because since I was researching this, talking about how different illustration and formats of art help bring attention to a subject; I couldn't ignore a recent important campaign. With the use of TikTok and Instagram the shadow that hid what was going on in Palestine has been lifting everyday, the images you see everyday are horrible but they're real. There has been many ways that social media has played a part in this, drawing attention, with the use of Palestinian music playing or using filters that help fund for families to escape and give aid. In some cases, you see videos of people documenting what's going on and what their day-to-day looks like. The audience it draws in is all adults as most of the imagery you see is very graphic; it's impactful and builds up a community to stand against the Israeli Government and our Government who refuse to see the Genocide that is happening in Palestine.

Reflection

This research task has made me think more at different aspects of campaigning and how to target specific audiences with a variety of formats and designs. I found this task a little difficult to do as I was struggling with ways to describe the important elements of the piece, it was good to look at how they approach it and their aims.

I may have gone on a little rant at the end but it just made me think of it as I was researching; the most impactful campaign I feel is the D&AD #unplasticIndia because it's so shocking to see something that violent with minimal action, just slight movement and sounds-- it's straight to the point and makes an impact.

1 U/A, Pentagram'Remember who made them', U/A. https://www.pentagram.com/work/remember-who-made-them?rel=sector&rel-id=8 Accessed May 30th 2024.

2 U/A, D&AD '#unplasticindia', U/A, https://www.dandad.org/awards/professional/2024/239081/unplasticindia/ Accessed May 30th, 2024.

3 U/A, RSA 'RSA Short: George the Poet on Climate Change', U/A. https://www.thersa.org/video/shorts/2015/09/george-the-poet-on-climate-change Accessed May 30th 2024.

4 RSA, YouTube 'George The Poet On Climate Change', Sept 30, 2015. https://www.youtube.com/watch?v=kfEF_P73RE0 Accessed May 30th, 2024.

5 U/A, Fashion Revolution 'Haulternatives', U/A. https://www.fashionrevolution.org/wp-content/uploads/2019/02/FashRev_Haulternatives_2019.pdf Accessed May 30th, 2024.